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Pioneer Daze

Packaging/brand identity


 

The Opportunity

Study an existing brand and work to develop a fictional competitor that operated in the same space. 

 

 

ARCHETYPE
Explorer

CONCEPT

Pioneer Daze Brewery operates out of Chico, CA and is a direct competitor to Sierra Nevada Brewing. Pioneer Daze is bold, brash, and unapologetic. They prefer to push boundaries instead of playing it safe and are forever innovating and improving.

DEFINITION

Pioneer Days is the historical name of an annual community event in Chico, California celebrated the week prior to Pioneer Day, the first Saturday in May. Chico has a history of 'May Day Parades' dating back to the late 19th century.

 
 

 
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Exploration

PIONEER DAZE | Window Signage

PIONEER DAZE | Wood Engraving

PIONEER DAZE | Apparel

PIONEER DAZE | Magazine Spread


PIONEER DAZE | Cans